Bloomberg: ‪Apple Plans Customizable iPhone Camera App, Siri Overhaul

Bloomberg has more Siri news – I'm focused on "Search or Ask" which sounds like it'd provide App Intents results similar to Image Search.

Bloomberg’s Mark Gurman has another update on iOS 27, which includes new features for Camera, Siri, Safari, Weather, Image Playground, and system changes.

I want to highlight two parts from among the Siri features:

When users engage with Siri, they can swipe a transparent results card down to enter into a chatbot conversation mode, which looks similar to a text message thread. This interface has in-line mini app cards to see results for things like the weather, upcoming appointments and notes

This sounds like it’s modeled off the Follow-Up feature in the Use Model action within Shortcuts, which allows users to have an ongoing conversation with a model before pressing the checkmark to move forward (as covered in this session).

The “Search or Ask” interface looks similar to Spotlight Search on an iPhone today, but can show more advanced results and additional data from within apps. Users can press the search bar to toggle between using Siri or third-party offerings like ChatGPT or Gemini as their search engine.

This part—“can show more advanced results and additional data from within apps”—matches the advances in Image Search that Apple added in iOS 26 – developers can provide rich image results when scanning with the camera using Visual Intelligence (using App Intents).

Designing high-quality App Entity experiences will be key for developers wanting to integrate deeply with Apple Intelligence in iOS 27.

Read the story on Bloomberg* and check out the developer sessions from Apple:

(*Requires Bloomberg subscription – you can read all of Gurman’s stories in the Tech Newsletter Bundle for $11.99/month).

 

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