Cassinelli Consulting: App Intents Optimization expert

Siri AI is the new Search – and your app is invisible

Are you ready for Siri AI?

Apps are incredible technology, but it’s impossible to take advantage of everything the App Store has to offer.

There’s a world of treasures hidden away behind these app icons, waiting to be used – if you even remember they exist.

Imagine taking that treasure and making it freely accessible – for agents like Siri AI, for automating with Shortcuts, or to place anywhere in the Apple ecosystem.

The same app, but intelligently integrated.

That’s what Apple offers with App Intents. If your apps aren’t built with this API in mind, your apps’ treasure is locked away – not only from Siri, but also from your users.

And once Siri AI releases, if your app isn’t supported but your competitors’ is… they’ll use the app that works.

The good news – App Intents takes your existing capabilities and makes them available everywhere, with just one API.

But Apple recommends “Anything your app does should be an App Intent” – which means getting it right across your entire app is critical for the age of Siri AI.

Introducing App Intents Optimization (AIO): the new optimization layer for how your apps interact with agents and the OS.

With Cassinelli Consulting, we can design your app’s intents, enrich your app’s entities, and optimize your app’s Siri schemas – so your app is fully equipped for any intelligent system experiences your users will come to expect.

Get ready today for the future of tomorrow.

App Intents Optimization (AIO) Audit

Audit your App Intents integration and get a clear path forward.

  • 1:1 App Intents Session (90 mins)
  • Audit existing app and design
  • Data model discussion
  • App Intents strategy review
  • Prioritized action plan
  • Recording and summary notes
  • Downloadable custom documentation
Get Started

AIO Essentials (Siri AI Project)

App Intents design and strategy for ambitious products.

  • 3-phase project
  • Shared Slack channel
  • App Intents design and feedback
  • Feature deployment recommendations
  • Table of suggested values for all fields
  • Complete custom downloadable documentation
Get Started

AIO Expert Package (Siri AI Partner)

Feature-complete project for well-established or growing teams.

  • Everything in Essentials Project
  • App Intents and Shortcuts educational presentations
  • Intents source code files (with stub perform)
  • Custom shortcuts implementation
  • Comprehensive support documentation
  • Launch marketing materials and suggestions
  • Apple Intelligence strategy and roadmap
  • Priority response, on-call access
Get Started
"This update wouldn't have been possible without Matthew. We've been collaborating on this for months now – so excited to finally share it with everyone!"
Ryan Ashcraft Founder, Foodnoms

Client Projects

Structured

Daily planner with existing Custom Intents implementation.

Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Siri support
  • Custom Shortcuts

    • See More: Structured now with Shortcuts support

    Foodnoms

    Nutrition tracker with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Custom Shortcuts

    • See More: Introducing Foodnoms' Revamped Shortcuts Integration, Built for Apple Intelligence

    MindNode

    Brainstorming whiteboard with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Apple Intelligence domains
  • Custom Shortcuts

    • See More: A New Era of Automation in MindNode

    Tripsy

    Travel planner guide with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Custom Shortcuts

    • See More: Tripsy 3.4: Apple Intelligence, Shortcuts, Intents and more

    Conference Talks

    Deep Dish Swift 2025

    Deep Dish Swift is a supreme developer conference which aims to bring together developers of all experience levels and backgrounds in Chicago.

    Presentation:

    See More: How Apple Will Win the AI Race: My Talk on App Intents & Apple Intelligence

    NSSpain 2024

    NSSpain is a non-profit technical conference in Spain designed exclusively for developers with a passion for Apple technologies.

    See More: Preparing Your App For Apple Intelligence

    Developer Coverage

    Stories about App Intents

    About Cassinelli Consulting

    Supercomputer is a technology lab founded by Matthew Cassinelli in Portland, Oregon. Matthew handled marketing for Workflow until Apple acquired the app, turned it into Shortcuts, and built out its backend into App Intents – which now powers the new Siri and Apple Intelligence.

    Since leaving Apple, Matthew has shared independently about Shortcuts on the front end for 8 years, and today partners with App Store award-winning developers on the back end to design, build, and market their App Intents experiences.

    This work has evolved far beyond “adding Siri Shortcuts” – we’ve now entered the age of Siri AI. Together, we’ll massively expand your app’s touchpoints in this new world and enable customers (or agents) to build on top of your tools, embedding your best experiences into their everyday routines.

    Get Started