Siri Shortcuts, apps, and technology tips

App Intents & Apple Intelligence Consulting

Cassinelli Consulting is a developer agency founded by Matthew Cassinelli in Portland, Oregon. Matthew did marketing for Workflow until Apple acquired the app, turned it into Shortcuts, and built out its backend into App Intents – which now powers the new Siri and Apple Intelligence.

Since leaving Apple, Matthew has shared independently about Shortcuts on the front end for 8 years, and today partners with App Store award-winning developers on the back end to design, build, and market their App Intents experiences.

This work goes beyond “adding Siri Shortcuts.” We’ll massively expand your app’s touchpoints and enable customers (or agents) to build on top of your tools, embedding your best experiences into their everyday routines.

Hire Matthew to design your intents, build out integrations, and drive growth through the launch – while strategizing for this next era of the Apple ecosystem.

App Intents Audit

Audit your App Intents opportunity and get a clear path forward.

1:1 App Intents Session (90 mins)
Audit existing app and design
Data model discussion
App Intents strategy review
Prioritized action plan
Recording and summary notes
Downloadable custom documentation

$950

Essentials Project

App Intents design and strategy for ambitious products.

3-phase project
Shared Slack channel
App Intents design and feedback
Feature deployment recommendations
Table of suggested values for all fields
Complete custom downloadable documentation

$9,500

Apple Intelligence Partner

Feature-complete project for well-established or growing teams.

Everything in Essentials Project
App Intents and Shortcuts educational presentations
Intents source code files (with stub perform)
Custom shortcuts implementation
Comprehensive support documentation
Launch marketing materials and suggestions
Apple Intelligence strategy and roadmap
Priority response, on-call access

Starting at $14,500

"This update wouldn't have been possible without Matthew. We've been collaborating on this for months now – so excited to finally share it with everyone!"

Ryan Ashcraft Founder, Foodnoms