How Apple Will Win the AI Race: My Talk on App Intents & Apple Intelligence

How Apple Will Win the AI Race: My Talk on App Intents & Apple Intelligence

Last Tuesday, I gave a talk to over 300 developers at Deep Dish Swift about Apple Intelligence, where I made the following claim:

Apple will win the AI race

I’m an expert on App Intents, the API that powers the yet-to-be-seen features of Apple Intelligence – Actions and Personal Context. After designing implementations with my clients, and seeing the trends around AI-assisted coding, hearing rumors of an iOS 19 redesign, and seeing the acceleration effects of artificial intelligence, I believe Apple is skating to where the puck will be, rather than where it is now.

I’ll leave the thesis for the talk – but if you’re building for any Apple devices, you’ll want to understand how important App Intents is to the future of the platform:

Watch the 54-minute talk from Deep Dish Swift on YouTube Live.

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