Apple posts full video “Behind the scenes: An Apple Event shot on iPhone” »

Apple has posted a behind-the-scenes look at how they shot heir latest Apple Event on iPhone – I highlighted my favorite line from the clip.

Apple has posted a behind-the-scenes video to YouTube for yesterday’s Mac keynote, which was entirely filmed on an iPhone 15 Pro Max:

The video demonstrates the breadth of potential for iPhone as a primary camera, especially when supplemented with all the normal filmmaking gear that’s used to accompany every other “real” camera when shooting.

I think this line from the video sums up the point: “One of the most exciting and interesting things to see is how not different it’s been on set” – definitely me want to integrate the iPhone more thoroughly in my own video setup.

Watch the video on YouTube.


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