Apple’s “Let Loose” iPad Event was Shot on iPhone — With Panavision Lenses

Stu Maschwitz delivers again with a breakdown of how Apple shot their latest even “on iPhone” – which he specifically thinks *is* fair to use.

From Stu Maschwitz on his site Prolost:

Apple unveiled their new line of iPads yesterday in a pre-recorded video titled “Let Loose.” As with the previous “Scary Fast” MacBook Pro launch video, “Let Loose” ends with a tag proclaiming “Shot on iPhone” — this time adding “Edited on Mac and iPad,” and the fine print: “All presenters, locations, and aerial footage shot on iPhone.”

During the live stream I actively wondered if the iPhone acquisition of “Scary Fast” had been a one-time thing. “Let Loose” looks great, as all Apple videos do, but some shots featured a shallower depth-of-field than is possible with an iPhone-sized lens and sensor combo. At the end of the event, I wondered publicly on Threads about this.

Great details from Stu as usual, and an awesome look at how to soup up your iPhone with extra gear.

View the blog post (via @5tu on Mastodon).

Posts You Might Like

Apple USB-C to SD Card Reader »
This USB-C to SD Card Reader is the lifeline of a video creator, especially if you're on-the-go with your iPad Pro or iPhone.
Show More
Apple TV+ adds a limited time library of 50 movies to stream for free »
Apple has added a great set of free movies for Apple TV+ subscribers – and I made a shortcut that links to the page in the TV app.
Show More
PSA: AI Terminal bots can query macOS Spotlight using mdfind
For anyone using Claude Code or OpenClaw, try querying Spotlight with Apple's own Terminal tool `mdfind.`
Show More
The iPhone’s Today View Is The Most Convenient Place to Run Your Shortcuts »
In his iPhone setup video, Stephen Robles mentioned how he finds the Today view off to the left of your iPhone Home Screen is the best place to use Shortcuts – I agree.
Show More