Apple’s “Let Loose” iPad Event was Shot on iPhone — With Panavision Lenses

Stu Maschwitz delivers again with a breakdown of how Apple shot their latest even “on iPhone” – which he specifically thinks *is* fair to use.

From Stu Maschwitz on his site Prolost:

Apple unveiled their new line of iPads yesterday in a pre-recorded video titled “Let Loose.” As with the previous “Scary Fast” MacBook Pro launch video, “Let Loose” ends with a tag proclaiming “Shot on iPhone” — this time adding “Edited on Mac and iPad,” and the fine print: “All presenters, locations, and aerial footage shot on iPhone.”

During the live stream I actively wondered if the iPhone acquisition of “Scary Fast” had been a one-time thing. “Let Loose” looks great, as all Apple videos do, but some shots featured a shallower depth-of-field than is possible with an iPhone-sized lens and sensor combo. At the end of the event, I wondered publicly on Threads about this.

Great details from Stu as usual, and an awesome look at how to soup up your iPhone with extra gear.

View the blog post (via @5tu on Mastodon).

Posts You Might Like

John Gruber: “The Vision Pro”
Gruber being Gruber, for Daring Fireball, on the Apple Vision Pro.
Show More
The iPhone 15 Pro’s new Action button has deep Shortcuts integration
Show More
How to Enable iPhone Orientation Lock for Specific Apps »
The folks at MacObserver have put together a guide for how to set up App automations that control Orientation Lock – check it out.
Show More
Apple Will Revamp Siri to Catch Up to Its Chatbot Competitors »
Smarter Siri rumors are at an all-time high with this story from The New York Times the Friday after the M4 iPad Pro launch – check out the gift link from Techmeme.
Show More