Apple posts full video “Behind the scenes: An Apple Event shot on iPhone” »

Apple has posted a behind-the-scenes look at how they shot heir latest Apple Event on iPhone – I highlighted my favorite line from the clip.

Apple has posted a behind-the-scenes video to YouTube for yesterday’s Mac keynote, which was entirely filmed on an iPhone 15 Pro Max:


The video demonstrates the breadth of potential for iPhone as a primary camera, especially when supplemented with all the normal filmmaking gear that’s used to accompany every other “real” camera when shooting.

I think this line from the video sums up the point: “One of the most exciting and interesting things to see is how not different it’s been on set” – definitely me want to integrate the iPhone more thoroughly in my own video setup.

Watch the video on YouTube.

 

Posts You Might Like

How to integrate your app with Visual Intelligence »
Using App Intents, enable people to find app content that matches their surroundings or objects onscreen with visual intelligence.
Apple Supercharges Its Tools and Technologies for Developers to Foster Creativity, Innovation, and Design »
Apple Newsroom has shared developer updates out of WWDC, including support for Visual Intelligence in App Intents.
Zenitizer, a clean and simple meditation timer »
Congrats to Zenitizer, a clean and simple meditation timer app that just launched on the App Store.
Day One Introduces Shared Journals »
The developers behind Day One have introduced Shared Journals, an excellent update to a long-standing app – I’m glad to see Automattic continuing to support this app’s development.