Apple posts full video “Behind the scenes: An Apple Event shot on iPhone” »

Apple has posted a behind-the-scenes look at how they shot heir latest Apple Event on iPhone – I highlighted my favorite line from the clip.
Apple posts full video “Behind the scenes: An Apple Event shot on iPhone” »

Apple has posted a behind-the-scenes video to YouTube for yesterday’s Mac keynote, which was entirely filmed on an iPhone 15 Pro Max:


The video demonstrates the breadth of potential for iPhone as a primary camera, especially when supplemented with all the normal filmmaking gear that’s used to accompany every other “real” camera when shooting.

I think this line from the video sums up the point: “One of the most exciting and interesting things to see is how not different it’s been on set” – definitely me want to integrate the iPhone more thoroughly in my own video setup.

Watch the video on YouTube.

 

Posts You Might Like

Fantastical gets updated Shortcuts actions »
Fantastical gets updated Shortcuts actions »
Fantastical has improved their Shortcuts collection, and Jason Snell has all the details on Six Colors.
Show More
Creative Neglect: What About the Apps in Apple? »
Creative Neglect: What About the Apps in Apple? »
Joe Rosensteel writes at Six Colors on his concerns for Apple's apps – how Clips, Pixelmator, and Final Cut Pro are growing worries (and I would add Shortcuts in too).
Show More
Josh Elman, Product Marketing for Siri and Apple Intelligence, Joins a16z
Josh Elman, Product Marketing for Siri and Apple Intelligence, Joins a16z
John Elman, formerly Product Marketing at Apple, has left his most recent work on Siri and Apple Intelligence to rejoin the startup investing world as a partner at a16z.
Show More
Master Trainer Stars in New Powerbeats Fit Campaign »
Master Trainer Stars in New Powerbeats Fit Campaign »
Nike Master Trainer Kirsty Gordso stars in a new campaign from Beats for the Powerbeats Fit – my daily drivers as of late.
Show More