How Apple Will Win the AI Race: My Talk on App Intents & Apple Intelligence

Last Tuesday, I gave a talk to over 300 developers at Deep Dish Swift about Apple Intelligence, where I made the following claim:

Apple will win the AI race

I’m an expert on App Intents, the API that powers the yet-to-be-seen features of Apple Intelligence – Actions and Personal Context. After designing implementations with my clients, and seeing the trends around AI-assisted coding, hearing rumors of an iOS 19 redesign, and seeing the acceleration effects of artificial intelligence, I believe Apple is skating to where the puck will be, rather than where it is now.

I’ll leave the thesis for the talk – but if you’re building for any Apple devices, you’ll want to understand how important App Intents is to the future of the platform:

Watch the 54-minute talk from Deep Dish Swift on YouTube Live.

Posts You Might Like

What’s New in Shortcuts – Issue #041
Apple posts full video “Behind the scenes: An Apple Event shot on iPhone” »
Apple has posted a behind-the-scenes look at how they shot heir latest Apple Event on iPhone – I highlighted my favorite line from the clip.
Guest spot — Rich On Tech: Emergency phone setup & smart holiday shopping
KTLA's Rich DeMuro was kind enough to invite me on his radio show to talk Shortcuts and iPhone - enjoy.
New shortcuts to Post Threads in the Shortcuts Library
New in the Shortcuts Library – shortcuts to create new posts on Threads, from text to links to files.