Apple’s “Let Loose” iPad Event was Shot on iPhone — With Panavision Lenses

Stu Maschwitz delivers again with a breakdown of how Apple shot their latest even “on iPhone” – which he specifically thinks *is* fair to use.

From Stu Maschwitz on his site Prolost:

Apple unveiled their new line of iPads yesterday in a pre-recorded video titled “Let Loose.” As with the previous “Scary Fast” MacBook Pro launch video, “Let Loose” ends with a tag proclaiming “Shot on iPhone” — this time adding “Edited on Mac and iPad,” and the fine print: “All presenters, locations, and aerial footage shot on iPhone.”

During the live stream I actively wondered if the iPhone acquisition of “Scary Fast” had been a one-time thing. “Let Loose” looks great, as all Apple videos do, but some shots featured a shallower depth-of-field than is possible with an iPhone-sized lens and sensor combo. At the end of the event, I wondered publicly on Threads about this.

Great details from Stu as usual, and an awesome look at how to soup up your iPhone with extra gear.

View the blog post (via @5tu on Mastodon).

Posts You Might Like

New shortcuts for the Phone app in the Shortcuts Library
Built for iPhone users, these Phone app shortcuts make it easy to access your voicemail, make calls, or copy your phone number to share with others.
Show More
John Gruber: “The Vision Pro”
Gruber being Gruber, for Daring Fireball, on the Apple Vision Pro.
Show More
Interactive Widgets Are Built Using App Intents: What That Means For Shortcuts »
Speaking on The Talk Show #382, Iconfactory developer Craig Hockenberry talks about the advantages for Shortcuts that will be realized off the work app developers put into interactive widgets.
Show More
Shortcuts in 3 minutes: How to make GIFs
Sharing a quick video I produced in fall of last year – plus, I want your feedback.
Show More