App Intents & Apple Intelligence Consulting

You’ve been thinking about integrating your app with AI, but not Apple Intelligence… yet.

The new Siri hasn’t launched, the developer documentation for App Intents is wide-ranging but unclear, and you know about Shortcuts but don’t personally use it.

That’s where we come in.

Cassinelli Consulting is a developer agency founded by Matthew Cassinelli in Portland, Oregon. Matthew did marketing for Workflow until Apple acquired the app, turned it into Shortcuts, and built out its backend into App Intents – which powers the new Siri and Apple Intelligence.

Since leaving Apple, Matthew has shared independently about Shortcuts for 8 years, and today partners with App Store award-winning developers to design, build, and market their App Intents experiences.

This work isn’t “adding Siri Shortcuts.” We’ll massively expand your app’s touchpoints and enable customers (or agents) to build on top of your tools, embedding your best experiences into their everyday routines.

Designing intents, building out integrations, and driving growth through the launch – while strategizing for your app’s future across platforms for this next era of the Apple ecosystem.

"This update wouldn't have been possible without Matthew. We've been collaborating on this for months now – so excited to finally share it with everyone!"

1:1 App Intents Audit

Audit your App Intents opportunity and get a clear path forward.

  • 1:1 App Intents Session (90 mins)
  • Audit existing app and design
  • Data model discussion
  • App Intents strategy review
  • Prioritized action plan
  • Recording and summary notes
  • Downloadable custom documentation

$1,950

Essentials Project

App Intents design and strategy for ambitious products.

  • 3-phase project
  • Shared Slack channel
  • App Intents design and feedback
  • Feature deployment recommendations
  • Table of suggested values for all fields
  • Complete custom downloadable documentation

$9,500

Apple Intelligence Partner

Feature-complete project for well-established or growing teams.

  • Everything in Essentials Project
  • App Intents and Shortcuts educational presentations
  • Intents source code files (with stub perform)
  • Custom shortcuts implementation
  • Comprehensive support documentation
  • Launch marketing materials and suggestions
  • Apple Intelligence strategy and roadmap
  • Priority response, on-call access

Starting at $14,500

Client Projects

Structured

Daily planner with existing Custom Intents implementation.

Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Siri support
  • Custom Shortcuts
  • See More: Structured now with Shortcuts support

    Foodnoms

    Nutrition tracker with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Custom Shortcuts
  • See More: Introducing Foodnoms' Revamped Shortcuts Integration, Built for Apple Intelligence

    MindNode

    Brainstorming whiteboard with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Apple Intelligence domains
  • Custom Shortcuts
  • See More: A New Era of Automation in MindNode

    Tripsy

    Travel planner guide with existing Custom Intents implementation.

    Project included designing:

  • App Intents, Entities & Enums
  • App Shortcuts
  • Spotlight Integration
  • Siri support
  • Custom Shortcuts
  • See More: Tripsy 3.4: Apple Intelligence, Shortcuts, Intents and more

    Conference Talks

    NSSpain 2024

    NSSpain is a non-profit technical conference in Spain designed exclusively for developers with a passion for Apple technologies.

    Presentation:

    Deep Dish Swift 2025

    Deep Dish Swift is a supreme developer conference which aims to bring together developers of all experience levels and backgrounds in Chicago.

    Presentation: