From my iMore column “How Apple Is Trying To Fix Siri With App Shortcuts”:
With App Shortcuts, everyday folks will automatically have folders of trigger phrases to use with Siri, meaning the work that app developers put into adding Shortcuts support can pay off much easier.
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In many ways, it seems that Siri Shortcuts is Apple’s solution for their Siri problem, and App Shortcuts is an encouraging start. I am looking forward to seeing how people react to the “improved” Siri experience — I’m sure we’ll hear some opinions when the time comes.
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